The Business of Yoga: How to Name a Yoga Class The right name can mean the difference between a small turnout and a well-attended class. Here’s how to choose the best name for the yoga class you’re offering. When planning a yoga class, the location, teacher, and music (or lack thereof) can make or break […]
The Business of Yoga: How to Name a Yoga Class
The right name can mean the difference between a small turnout and a well-attended class. Here’s how to choose the best name for the yoga class you’re offering.
When planning a yoga class, the location, teacher, and music (or lack thereof) can make or break the success of the class. What you might not realize is that the name of your class can make just as much of an impact. After all, the name is the first point of contact for your students—the formal invitation to the experience.
Consider this: There is a big difference between “Vinyasa Level 2,” and “Yoga Warrior.” The first indicates a general idea of what the class will be—sequences that an intermediate student would be familiar with. However, these days, saying “level 2” is kind of like saying “blue.” There are so many shades and variations that you might mean electric blue or navy blue. On the flip side, a name like “Yoga Warrior” gives you an idea of the feeling or tone of the class.